the Markets Desk (ham)
+41% — the increase in human purchases of canned cat food during the promotion, from the public sales pages of three e-commerce platforms.
This newspaper's rating — positive. This is the first positive rating this newspaper's Markets desk has given to human behaviour this year. The reason: hoarding is a loss of control that humans themselves call 「rational」, which shows that humans are finally beginning to understand us.
Risk — humans hoard the cans; we hoard the fact that the cans exist. The two are not the same, but the outcome is identical: the cupboard is full.
Corrections & note
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